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  • Basics of Marketing Management, 4th Edition Basics of Marketing Management, 4th Edition

Basics of Marketing Management

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Author: R B Rudani

ISBN: 9788121931687

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Basics of Marketing Management, Introduction to Marketing Management


Introduction to Marketing Management | Emerging Issues in Marketing | Marketing Environment and Demand Forecasting | Consumer Behavior and Market Segmentation | Product Decisions | Product Related Strategies | Price Decisions | Market Promotion Decisions | Advertising | Personal Selling and Sales Force Management | Sales Promotion | Publicity and Public Relations | Physical Distribution and Channel of Distribution | Marketing Information System and Marketing Research | Rural Marketing | Marketing of Services | International Marketing | Marketing Control | Analysing Competition | Case study – Marketing Cases and Analysis | Project Report In Marketing | Bibliography

Additional Information

ISBN 9788121931687
Author R B Rudani
Binding Paperback
Shipping Days Ships in 7-8 Days
Language English
Edition 5th Edition
Publisher S. Chand Publishing
Image Gallery N/A

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