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  • Business with Heart Business with Heart

Business with Heart

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Author: TV18 Broadcast Ltd

ISBN: 9789384061173

Availability: In stock

Regular Price: Rs.499.00

Selling Price Rs.345.00

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Most secondary care private hospitals in India are set up by physicians who are not necessarily management professionals. They understand improved treatment techniques or better facilities for patients in their clinics. However, they may not have the time or inclination to explore the science and art of bettering business bottom lines. Guided by the Hippocrates oath, most doctors may have experienced some difference of opinion with professional hospital managers, who take quite seriously their job of running a hospital like any other business. As a result, in such set ups, balancing costs versus benefits and patients versus profits become a perennial dilemma.

A Business with a Heart is a simple yet effective reference guide for doctors / administrators who run clinics or hospitals. Without getting pretentious, preachy or pompous, this guide, based on interviews with successful doctor entrepreneurs and hospital managers, draws on their experiences of running hospitals efficiently, while keeping their patients happy and making profits. In an engaging dialogue, doctor entrepreneurs have shared their mistakes and the steps taken to overcome the challenges. Be it in the areas of manpower recruitment, purchase of medical and administrative technology, seamless patient discharge processes or even the issue of hospital accreditation, it advises the reader on how to preempt undesirable situations and deal with them, as necessary. Most important, it simplifies two major aspects which form the pillars of such hospital finance and legal issues.

All in all, this book presents the happy middle path which ensures that a hospital is run efficiently and to the satisfaction of all stakeholders. Its a must read for anyone who has been running a hospital or plans to set one up!

Additional Information

ISBN 9789384061173
Author TV18 Broadcast Ltd
Binding Hard Cover
Shipping Days Ships in 6-7 Days
Language English
Edition Not Applicable
Publisher TV18 Broadcast Ltd. (CNBC TV18)
Image Gallery N/A

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