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  • International Marketing | 10th Edition International Marketing | 10th Edition

International Marketing | 10th Edition

Author: Czinkota Michael R.

ISBN: 9788131520727

Availability: In stock

Regular Price: Rs.575.00

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INTERNATIONAL MARKETING, 10th Edition, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.
 
  • Focus on the Physical Environment and Geography: Updated maps provide context in terms of social and economic data, including electronic maps. An appendix directly addresses the relationship between geography and international marketing.
  • New Cases: Each Part section is followed by 4 cases, with 2 additional cases online. Presented on a variety of topics, these cases present students with real business situations. All cases address the activities of actual or former companies and cover a broad geographic spectrum.
  • Video Cases: Video cases are located within the case section and are available on DVD for instructors. These cases further illustrate chapter topics and have been expanded from previous editions.
  • Recommended Readings: Found at the end of each chapter, the authors have provided additional recommended reading to be assigned in class, or to be utilized as an additional resource.
  • Internet Exercises: Included at the end of each chapter, Internet exercises give readers online experience at the international and global issues that arise in marketing.
  • E-Commerce and Technology: The impact of technology and e-commerce on marketing communications, channels, logistics, and research is thoroughly integrated throughout the text.
  • Culture and Government: The text emphasizes on culture and how it affects business decisions in marketing, while also emphasizing policy issues to accurately portray the increase in governments'' role in international marketing.
  • Figures and Tables: The chapter content, tables, figures, maps, and examples have been thoroughly updated in this new edition to reflect the changes happening in the world around us.
  • New Parsimony of Structure: The book now covers the marketing issues of both small- and medium-sized firms, as well as multi-national corporations. It does so by identifying both the similarities and the differences in marketing activities which result from differences in size, impact, and resources.
  • New Color and Design: The 10th Edition is now in four colors, which further enhances the readability of the text and enhances students'' understanding of the key concepts, especially in the exhibits and maps.
  • New Chapters: A series of new chapters in the 10th Edition produces in-depth analysis covering new marketing directions and challenges. NEW Chapter 6 focuses on the global consumer. Chapter 16 represents an entirely new thrust on Social Networks and Communication. NEW Chapter 17 on Leadershipincluding responsibility and sustainability. Also newly revised is the appendix covering how to find one''s calling in Global Markets.
  • New Topics: The 10th Edition addresses new controversies such as corruption, volatility, and the need for a reduction in product and brand complexity. The authors also cover their newly developed concept of "curative marketing," which analyzes how marketing can shape its context, and how it needs to remedy the problems international marketing issues and approaches have caused.
  • Updated Vignettes: The vignetteswhich appear at the beginning of each chapter and an additional 3 to 4 throughout the chapterhave been condensed and targeted, so that they permit a tighter focus of analysis and more challenging class debate. Virtually all of the vignettes in this edition are brand new or updated, setting the stage for the chapter discussion and elucidate chapter topics. 
  • New Cases: In this edition, most of the cases following each Part in the text are either new or updated and cover a variety of topics.
  • New Challenge Us Feature: Appearing at the end of each chapter, this NEW feature provides a description of issues for debate, so that classroom discussions can be elevated and interactive.

Table of contents

Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.

1. The Global Environment.
2. International Trade Frameworks and Policy.
3. The Role of Culture.
4. The Economic Environment.
5. The Political and Legal Environments.
Part II: FINDING GLOBAL CUSTOMERS.
6. The Global Consumer.
7. Strategic Planning.
8. Analyzing People and Markets.
9. Market Entry and Expansion.
10. Organization for Global Marketing.


Part III: THE GLOBAL MARKETING MIX.

11. Product Management and Global Brands.
12. Marketing of Services.
13. Advertising, Promotion, and Sales.
14. Pricing Strategies and Tactics.
15. Global Distribution and Logistics.

Part IV: LEADERSHIP IN GLOBAL MARKETING.

16. Social Networks and Communication.
17. Leadership: Responsibility and Sustainability.
18. New Directions and Challenges.

Appendix. Finding Your Calling in Global Markets: Jobs and Careers.

Additional Information

ISBN 9788131520727
Author Czinkota Michael R.
Binding Paperback
Shipping Days Ships in 7-8 Days
Language English
Edition No
Publisher Cengage Learning
Image Gallery N/A

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  1. pleasant review by Nitin on 18/07/2015
    Rating

    Wonderful. Excellent & secure packaging too.

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