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  • Modern Marketing Principles and Practices, 4th Edition Modern Marketing Principles and Practices, 4th Edition

Modern Marketing Principles and Practices

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Author: R S N Pillai & V Bagavathi

ISBN: 9788121916974

Availability: In stock

Regular Price: Rs.450.00

Selling Price Rs.399.00

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CONTENTS

Market and Marketing | Modern Marketing Concept | Marketing System, Marketing Mix, Marketing Function | Buying, Assembling and Selling | Transportation | Storage and Warehouses | Standardistation and Grading | Marketing Finance | Marketing Risk | Marketing Information and Research | Marketing Management | Marketing Strategy And Planning | Marketing Environment | Market Segmentation | Market Targeting and Positioning | Product Planning | Managing The Product Development | Pricing Strategy | Product Related Strategy | Consumer Behaviour | The Indian Consumers | Consumerism | Law Relating to Sale of Goods | The Promotional Programme | Sales Promotion | Advertising | Personal Selling | Sales Organisation | Sales Force Managemefnt | Control of Sales Force | Sales Forecast | Remuneration To Salesmen | Channels of Distribution—I | Channels of Distribution—II | Marketing Of Consumer Goods | Marketing of Industrial Goods | Marketing of Securities | Marketing of Agricultural Goods | The Marketing Of Services | Regulated Markets | Organised Markets | Co-operative Marketing | Marketing Control | International Marketing | Rural Marketing | Marketing and Society | E-Business | Total Quality Management | Recent Trend in marketing.

Additional Information

ISBN 9788121916974
Author R S N Pillai & V Bagavathi
Binding Paperback
Shipping Days Ships in 7-8 Days
Language English
Edition 4th Edition
Publisher S. Chand Publishing
Image Gallery N/A

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